Monocle




Monocle Logo
By lrene Hernandez
Fall 2019


This project began with the creation of the tittle “Monocle”. I began to think about a logo for monocle. I imagined the logo as a word logo rather than a picture logo. I went to the fonts that I had and google fonts and created a list using the word monocle. I started crossing out fonts that I did not like. I eventually ended with Oswald, I decided to capitalize all the words the logo was created.  


Monocle Business Card
By lrene Hernandez
Winter 2019


The next step was to create a business card. I used InDesign to create possible ideas. I went back and forth then I changed the orientation to vertical and slowly I formed a designed that I liked.


Monocle Tag
By lrene Hernandez
Winter 2019

After the logo and business card was created I started developing a tag that would go in the merchandise. I know it needed to be circular because it is a reference to the monocle and how they are circles. I began by creating a few prototypes. I took what work on some prototypes and continue this process until I arrived at what it became.

© Irene Hernandez